WE ARE LOOKING FOR A PAID SEARCH MANAGER
DRIVE is looking for a highly motivated and experienced Paid Search Manager who will be responsible for developing, implementing, and optimizing paid advertising campaigns for our clients. The ideal candidate must be able to identify target audiences, monitor and analyze results, and generate high-quality leads while staying within defined budgets. The Paid Search Manager should also stay up-to-date with the latest trends and practices in digital marketing to maximize results. Please apply below!
Responsibilities
Develop effective paid search strategies
Launch and optimize PPC campaigns
Oversee accounts on search platforms (Google Adwords)
Manage keyword selection and audience targeting
Monitor budgets and adjust bids to gain better RO
Track KPIs to assess performance and pinpoint issues
Produce reports for management and clients
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendor
Stay abreast of PPC and SEM trends
Requirements and Skills
Proven experience as a PPC Manager or Digital Marketing Specialist
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook, LinkedIn) in preferred
Working knowledge of Google Analytics
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking
AdWords certification is a plus
Working at DRIVE Law Firm Marketing definitely has it’s benefits!
100% Health Coverage
Generous Paid Time Off Plan
(Unlimited, with minimum required PTO)
401K Plan With Company Match
Casual Dress Code
Limitless Career Growth Opportunities
Life Insurance Package